Business+Education

Business/Marketing Education
The objective of Alabama Business/Marketing Education is to provide students with the knowledge and skills necessary for economic success in the twenty-first century. This dynamic and challenging program prepares students for the accelerated changes taking place in the competitive business world.As students gain knowledge and professional experiences, they develop skills essential for success and build a strong foundation that enables them to become productive workers and citizens.

The Business/Marketing Education Course of Study is designed for students with career interests in business and marketing. The curriculum provides flexibility regarding course selection as students pursue their individual career objectives. Careful attention has been given to ensure academic rigor, to develop technological skills, and to encourage social responsibility necessary for participation in the global economy. The curriculum is structured to mirror the diversity within the business and marketing industry and to provide instruction in the required principles, concepts, attitudes, and skills for advanced study or employment.

Business/Marketing student organizations are an integral part of classroom instruction. These cocurricular organizations provide students with opportunities to develop leadership through activities that are member-planned, member-directed, and member-centered. Participation in student organizations enables students to develop skills and competence for business/marketing careers, to build self-esteem,to experience leadership, and to practice community service.

This curriculum provides opportunities for students to become independent and lifelong learners.Students experience challenging activities and acquire critical-thinking skills as they apply problem solving models. The commitment to provide a program of excellence is evident in the broad student centered and project-based goals of the Business/Marketing Education curriculum. These goals are:

• To encourage critical thinking skills • To promote educational values including economic understanding and consumer competencies • To promote character growth and development including human relations, good work habits, positive attitudes, and ethical standards • To provide a realistic understanding of the work environment • To enhance employability skills • To reinforce basic skills in such areas as communication, mathematics, and technology • To stimulate interest in career development • To foster an appreciation of the free enterprise system